Update includes new logo, tagline, and locations
SARASOTA, FL (April 18, 2023) – Longtime Sarasota florist Beneva Flowers has announced a name change, to Beneva (www.Beneva.com), as part of a rebranding initiative.
The update follows the acquisition of two retail locations in Englewood and Brandon in addition to the original store in Sarasota. Beneva also purchased a commercial property near the Sarasota Bradenton International Airport and is in the process of building new corporate offices and a centralized production facility. Along with these acquisitions, the company has reorganized into three separate divisions under the Beneva umbrella: Beneva Flowers, Beneva Plantscapes, and Beneva Weddings & Events.
“The company is in the midst of a period of tremendous growth and expansion,” says Sage Patel, Beneva’s Chief Operating Officer. “It just didn’t make sense to fold our plantscapes and our weddings and events divisions into the Beneva Flowers brand because each division has its own unique, specialized focus. It’s a new era for Beneva, and going forward, everything we do should and will reflect that.”
Beneva recently acquired Whidden Flowers in Brandon and Stevens the Florist South in Englewood. The company also purchased a building near the Sarasota-Bradenton International Airport and is designing a new corporate headquarters that will include a centralized customer service call center and production facility.
Beneva’s new logo and visual branding materials were developed by Milestone Marketing Associates.
“We hired Milestone to develop a strategic, ten-year marketing plan to grow the business,” shares David Shuel, President and Chief Executive Officer of Beneva. “Now we’re thrilled to unveil our new identity, and we will be rolling it out online and in stores over the next several months.”
“One of the most important aspects of rebranding this business has been introducing the new tagline,” says Matthew Anderson, President of Milestone Marketing Associates. “When you think about it, Beneva is not just in the flower business. They play an important role in every major milestone of their customers’ lives. From weddings and anniversaries to funerals and Mother’s Day, Beneva helps you share your emotions with the ones you love.”
Beneva has been helping customers share their feelings and celebrate life’s milestones, big and small, since 1986. In that time, the company has grown to include three full-fledged divisions: Beneva Flowers, Beneva Plantscapes, and Beneva Weddings & Events.
Beneva Flowers has been repeatedly voted “Best Florist in Sarasota” by publications like the Herald-Tribune, SRQ Magazine, and Sarasota Magazine, thanks to their dedication to excellence and level of care given to each order that has led to their reputation for providing unique, high-quality, one-of-a-kind floral arrangements across Southwest Florida.
Beneva Plantscapes delivers, installs, and maintains trees, plants, living walls, and holiday décor on a rental or purchase basis for both private residences and commercial spaces.
Beneva Weddings & Events offers custom design services for weddings, corporate, and other special events. From one-of-a-kind wedding bouquets and out-of-this-world centerpieces to custom event rentals guests will remember for a lifetime; Beneva’s designers will ensure each special day reflects the host and their vision.
For more information about the company and its three businesses, please visit www.beneva.com.