When it comes to creativity, proper mechanics, concept and creation, there are very few florists gifted with these skills. Rich Salvaggio master floral designer and industry leader came to Sarasota August 17 to train and share ideas with our design team. Rich has a marvelous way of communicating with florists and share many tips and techniques of design and systems for creative designing.

The design staff was so pleased as the questions ad answer sessions were as informative as any I have heard in many years. Richard’s creativity is second to none. One point we both agreed upon is that flowers are already beautiful, it is up to the florist to design and group them with complimenting varieties to bring out their very best.

We always believe in more education of our employees at Beneva. this was a great several days of training and discussion that will surly be used and referenced for years to come.