Beneva Flowers & Gifts

Beneva Flowers & Gifts

Posted by on February 13, 2011 Information

Is a Rose really just, a Rose?

Valentine’s Day is a holiday about relationships: those with significant others, and those with your local florist.  Local florists are not more expensive, but in most cases, they’re just honest. What has happened through the years with the evolution of technology, national marketers have become more creative with advertising and using images to increase expectation, and unfortunately, they under-deliver the realty of your purchase. In this case, a company from New York City named Bloom Avenue started marketing in Sarasota and other cities across the country, promoting a Plum Passion bouquet of red roses. How important was this 5″ vase after all? Is this really what you expected for $74.95 to be delivered to your Valentine? These roses were selling for $59.95 plus a $14.95 service fee in a 5″ vase.

Our rose, the private label ROUGE is pictured here in an 11″ glass vase including baby’s breath and assorted greenery side by side and would have only cost a difference of $9.95… the same amount for customers ordering in advance.  Looking at the picture, what do you consider the best value for your Valentine on Valentine’s Day? The only thing worse than this would be to get short stem roses shipped in a box. See video here. Be careful of deals that sound too good to be true.