September 26, 2008 – Beneva Flowers was recognized and awarded the Sarasota Business Hall of Fame Award by the Economic Development Corporation. Runner up to the award was the Ritz Carlton. Beneva has always stressed the importance of staying front and center in Sarasota. Arthur Conforti asked the crowd,
“When was the last time you thought about sending flowers?” “Probably the day you needed them,” he answered. Which drew a big laugh from the audience. Many sales in the floral industry are impulsive. It’s based on emotions; people rarely think about sending flowers until the moment they need them. This is why a YES WE CAN attitude is so important.
We would like to thank everyone at the EDC for this beautiful award. To view Mr. Conforti’s acceptance speech please watch the video below.