Lou Holtz, back in 1986, decided that his Notre Dame football players needed a bit of inspiration as they took to the field. Holtz had a sign crafted that read, "Play Like a Champion Today." The sign, bright gold with dark blue lettering, was positioned above a stairway outside the Notre Dame locker room, and beneath another, larger sign listing all of the Fighting Irish's national championships. And soon a tradition emerged: players tapped the "Play Like a Champion Today" sign for luck on the way to the field. This replica poster of the sign has been signed by legendary coach, Lou Holtz,. A Steiner Sports Certificate of Authenticity is included.
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